Gregory Williamson

Gregory Williamson

Hey 👋  I'm Gregory. I'm dedicated to solving problems, creating change, and building something bigger.

Currently changing lives as a Business Development Rep at Postscript.

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Make it personal, crash your career.

Statistics show that individuals on the job market spend over 3 hours a day searching for a job. They also show that on average, an open position within a company receives roughly 200 resume applications. Out of those 200, 4-6 applicants receive a phone call asking for an interview. Then only one of those is hired. For many job seekers, the competition looks fierce. However, I want to point out why it isn’t and what you need to do to make the other competition irrelevant.

Three words: Make. It. Personal.

The current strategy for landing a job entails spending over $100k and 6 years of your life for two letters on a resume: B.A. The next step is to send out your resume to over 100 hiring companies. Following that, you either receive an offer for an interview or you hear crickets. For most people, the only logical next step is to go spend more money and more years of their life on the next two letters: M.S. Why? Well, the goal is to make yourself stand out, and people believe that the more institutionalized education you have under your belt, the more worthy you will be for a job.

This simply isn’t the case.

How do I know? Just go ask around. I guarantee that most college graduates will back me up on this. They just can’t land a job. The problem is that they aren’t taking the time to make their applications personal. What if an individual took the same amount of time it takes them to blast out 200 resumes and focused in on 10 different companies they actually wanted to work for, and then meticulously crafted a specifically tailored pitch for each of those companies? What if their pitch included nothing about a college degree, and actually showed their skills and the type of value they can add for the company? I can guarantee you that if an individual makes their application personal, their potential for landing a job skyrockets. Why? There just isn’t enough people taking the time to make it personal. Making it personal alone will set you apart from the crowd.

Practical Application of this mindset:

Instead of just shooting out his resume to some random 200 companies, Joe decided to take that same time and perform diligent research on a handful of specific companies. He then took an hour a day to craft together a project that showcased his skills for each specific company. Following his project, he curated a 60-second elevator pitch that summarized his project, his values, his strengths, and most importantly, his passion for that company.

While his peers were still sitting blindfolded with their fingers crossed, hoping for a call back from one of the 200 hundred companies, Joe received 6 full-time job offers from the 10 companies he intentionally pursued.

Joe crashed his career. Joe didn’t rely on a pointless third party credential to land his job. Joe became his own credential.


Parting advice: Do the research, make it personal, crash your career.

Need a tool to be like Joe? Check out