Optimize for Conversation
Stop trying to collect people's emails.
Start trying to talk to them.
Take your full-page pop-ups, exit-pops, and your sneaky corner pop-ups and throw them in the trash.
Why? It's manipulation. The design of a pop-up breeds dishonesty.
Instead of "tricking" people into giving you their email by popping a value-ad on the screen, just talk to them.
Why? Conversations drive sales. Not your email list.
The best way to make this happen is to utilize a live chat messenger and even chatbots (they're there for when you're not). They're perfect for meeting your website visitors where they are. They ask a question, you answer. It's simple. Not to mention much more personable than an email you mass-blast.
However, capturing an email isn't bad on its own. Just make sure to give your prospect value before you ask for it, not after.
Choose your messenger of choice. There are many different live chat messengers out there, but at Praxis, we use Drift. Why? Because the startup discount they offer is a steal.
Next, connect it to your CRM and customize the widget to your brand.
If you want (and I recommend), build a chatbot or two.
All of a sudden, you're optimized for conversation.